Video analysis is now accepted as having a crucial role to play in the development of performance. Within sport, video analysis has traditionally been a ‘Coach-driven’ process in which the coaching staff analyze a performance and then provide feedback to their players based on their perceptions of what they have seen and identified.

From a player development perspective, I have long believed that there is significant value to be gained by ‘flipping’ the analysis process and providing players with the opportunity to view and analyse their own performance. I am convinced that this ‘player-driven’ approach to analysis provides a range of powerful and exciting new learning opportunities for players and coaches alike, significantly enhancing the development process and helping maximize both individual player and team potential.

The value and importance of engaging the learner more in their own development has long been recognized. As coaches, it therefore makes absolute sense that we should be constantly striving to find innovative new ways to increase player engagement. The ‘player-driven’ approach to analysis harnesses the exciting recent advances in video analysis and cloud-based technologies to allow us to ‘flip’ the traditional analysis model and provide players with the opportunity to view, analyze and understand their own performance (and the game itself) in a more effective and beneficial way than ever before. This increased engagement can only enhance their development and progress.

Coaches have always been extremely creative when it comes to finding new and innovative ways to utilize the latest developments in technology to aid the learning and development process and gain a competitive edge. We are now working with a growing number of clubs and academies who are embracing the ‘player-driven’ analysis model and are implementing this into their coaching programs to great success.

By combining our existing video analysis technology with online video sharing capability, we have been able to create an environment for coaches where their players are able to analyze any aspect of their own performance, on their own chosen device, and at a time and place that suits them.

The feedback from coaches already integrating the ‘player-driven’ process has been incredibly positive and highlights the significant benefits they have found for players and coaches (and parents!).


Time & Convenience:

Players can analyze their performance at a time and place that suits them as they have the analysis app on their own device, with no need to be online e.g. at home, in the car.

Engagement and Understanding:

Coaches are stating that the increased player engagement is impacting massively on the extent of learning, particularly in relation to the understanding of key principles and on player decision making.

The Value of Sharing:

The ability to share their analysis with their coaches, both online and directly, has opened a range of powerful new feedback and learning opportunities.



As it is the players themselves that undertake the initial analysis, coaches can therefore invest their time in the crucial role of providing feedback to players rather than in trying to analyze and feed back to every individual player.


Feedback from coaches has been that they are finding that far less time is required for face-to-face feedback meetings. Key points can be delivered to players directly (and privately) via the online solution at a time that suits the coach and players.



Parents see their son/daughter far more engaged in their own learning and recognize the significant benefits to development and performance.

Value for Money:

They recognize the added value that this performance ‘edge’ provides, comparing favorably with other clubs.


Coaches are finding that parents are often assisting their son/daughter in the self-analysis process, the positive result of which is that their own understanding of the game itself, and of specific coaching aims and messages, improves significantly.

I firmly believe that the ‘player-driven’ approach helps coaches ‘paint’ those pictures of performance for players that play such a crucial role in their development. It is an area of analysis that I am convinced will grow extensively over the next couple of years as coaches become increasingly aware of the development value that can be derived from engaging players more in their own development in this way. Enabling players to view their own performance within the game context can impact hugely on their understanding and progress – and that can only be a positive thing.

If you want to find out more about the player-driven approach to analysis, please contact me and I am happy to assist in any way that I can.